Amidst boycotts and controversies, SET Max management are smiling all the way to the bank. SET Max has won the jackpot of broadcasting the IPL matches, much bigger than the cash pot it found during the world t20 days in South Africa. With IPL’s popularity growing day by day Sony has raised its ad rates [...]

Did you folks watch the match on SONY today? After we complained about the annoying ads and a couple of readers even emailed their feedback to SONY about the ads, SONY seems to have taken notice of the feedback.
I noticed the improvement in yesterday’s matches, and it got confirmed today. They’re showing the replay of [...]

Is it just me or are the ads that are coming out of the teams very inspid? With all the resources, the star power and the big budgets, I certainly had expected much more out of it. I think everyone’s gotten a bit carried away with all the ads.
Take for example, the Kolkata ad. All [...]

The BCCI has been producing its own ads, and a new one released this week has caused a small uproar amongst the Chennai SuperKings fans. The ad, which shows a SuperKings fan getting it from a Kolkata lady, apparently hurts sentiments. The claim is that it potrays the south-indian looking nerdy guy in the ad [...]

With about 2 weeks remaining for the first match to kick off, the teams have started off with their advertising campaigns. But I’m kinda disappointed with the quality of the ads. I mean, I was expecting a big bang advertising campaign by the teams to make use of the tremendous hype and interest, but so [...]

As the IPL draws closer, all eyes are now on the individual teams and what kinds of publicity and advertisements that they are going to be planning. There’s lots of news floating around about which team has hired which bollywood actors/singers and what ad agency is working on which advertisements. Never before have people been [...]