Sponsors paying Sony money to block out other Advertisers
Mar 9th, 2008 | By Aditya | Category: News
The high-stakes advertising campaigns that will be run during the 59-match IPL series just got ugly with the prime IPL sponsors paying Sony, who owns all the Television Broadcasting rights) a bunch of money (Rs 7 Crores, apparently) to prevent other advertisers from showing ads during the matches. Vodafone and Hyundai Motors and among [...]
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