Today’s Bangalore vs Delhi match was nowhere to be seen on TV for some reason. SET MAX is showing some highlights of some old match because of “technical problems”.
This frustrates me endlessly. Firstly, they spend so much money obtaining the telecast rights - Literally millions of dollars, and then these kinds of things happen. I [...]

Amidst boycotts and controversies, SET Max management are smiling all the way to the bank. SET Max has won the jackpot of broadcasting the IPL matches, much bigger than the cash pot it found during the world t20 days in South Africa. With IPL’s popularity growing day by day Sony has raised its ad rates [...]

Did you folks watch the match on SONY today? After we complained about the annoying ads and a couple of readers even emailed their feedback to SONY about the ads, SONY seems to have taken notice of the feedback.
I noticed the improvement in yesterday’s matches, and it got confirmed today. They’re showing the replay of [...]

Sony is doing a horribly incompetent job with the IPL coverage. I mean, I understand that they’ve paid a lot of money to get the rights of broadcasting the IPL, but don’t go overboard with the advertisements for Gods sake! As soon as the last ball of the over is balled, you don’t have to [...]

Not wanting to see their precious movie business hurt by the IPL extravaganzas, the latest to join this bandwagon are mutliplex chains across India.
According to a ET report - PVR and Adlabs are having talks with SONY (official broadcasters of IPL) to screen IPL matches in theaters. Not a bad idea at all, since people [...]

The EconomicTimes always has interesting stuff to read, and today they’re reporting on a very interesting story that TV Soap Operas are actually going to be in trouble when the IPL matches begin. It’s an interesting phenomenon, something I doubt SONY and the other TV channels thought about.
For starters, the IPL may be cannabalizing some [...]

The money that the IPL is bringing in for the BCCI and Sony is skyrocketing. The tally that the sponsors have agreed to fork out stands very close to Rs 500 Crores today! With each new day, comes good news. Today, Kingfisher announced that it had bought the rights to the “umpiring” parts of the [...]

The high-stakes advertising campaigns that will be run during the 59-match IPL series just got ugly with the prime IPL sponsors paying Sony, who owns all the Television Broadcasting rights) a bunch of money (Rs 7 Crores, apparently) to prevent other advertisers from showing ads during the matches. Vodafone and Hyundai Motors and among [...]