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Posts Tagged ‘ sponsors ’

Who’s Really Winning The IPL?

May 27th, 2008 | By Aditya | Category: Top Stories

From the surface of it, the Rajasthan Royals seem to have clearly dominated the IPL. They’re winning everything, and look unbeatable going into the semi-finals. But behind the close and exciting matches that everyone has been watching, another sort of game is being played in the background, and who’s winning that game may surprise [...]

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Sponsors paying Sony money to block out other Advertisers

Mar 9th, 2008 | By Aditya | Category: News

The high-stakes advertising campaigns that will be run during the 59-match IPL series just got ugly with the prime IPL sponsors paying Sony, who owns all the Television Broadcasting rights) a bunch of money (Rs 7 Crores, apparently) to prevent other advertisers from showing ads during the matches. Vodafone and Hyundai Motors and among [...]

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